That was the case for Smallpdf, who stopped the survey after getting 1,000 replies. When you ask open-ended questions, you receive mountains of qualitative data. 💡 We've created a pre-built user persona survey template that you can use to start collecting data, just like Smallpdf did. One of the 5 survey questions Smallpdf asked their users Now, most of their users didn’t finish all five but that was still okay because what Smallpdf learned from the thousand-some-odd replies (to the first three) gave them a starting place to spot some overarching trends and start building their first persona. Notice how questions 1 and 2 are about goals, questions 3 and 4 about demographics, and question 5 is about barriers and concerns. What was the last PDF-related task you struggled with? What kind of documents do you process with Smallpdf? What are you using Smallpdf for right now? To build their persona, Smallpdf used five questions: The 5 questions Smallpdf used to build user personas Let’s put this into the context of Smallpdf. Now that you know who your users and customers are and what they are trying to accomplish, there’s one more thing to find out: what is stopping them from buying your product, or using it more often/better/more expertly? Why are they buying/using it? What job are they trying to get done with it, what problem are they trying to solve? What are the barriers preventing them from achieving their goals?
This is so you can understand how your product/service actually fits into your users’ and customers’ lives. You’re looking for details like “B2C marketer who works for a large company” or “office admin who manages digital and print correspondence,” which sum up a lot about your persona’s perspective when it comes to choosing and using your product. So when you ask these survey questions on your website, the answers allow you to paint a clear picture of: Who are they? Think about it: even though they’re buying or using the same product, your users and customers have different needs and are drawn to different things. What’s your main barrier to achieving this goal? A simple persona, like the ones Smallpdf eventually created, answers the following questions: Even though the team did not think of this as 'creating personas', they embarked on a research project to identify their main user demographics and their goals, which in turn helped them better understand their users and improve their tools.
PERSONA 5 LICENSE KEY.TXT PDF
The tool is technically the same for everybody, but when it comes to PDF needs there are huge differences between, say, admins who need to create word documents from printed sheets of paper, and the way I might need to password-protect an ebook draft.Īnyway: Smallpdf had very general assumptions about who their users were, and no clear associations between what someone’s profession was and what features they were using. Smallpdf is a free, straightforward web app that makes it easy for users to edit and convert PDF files into a variety of formats: User personas are extremely useful to grow and improve a business: they help uncover the different ways people search for, buy, and use products, so you can focus your efforts on improving the experience for real people and use cases. What is a user persona and why does it matter?ĥ tips for creating terrific user personasĪ user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing. Let me show you how they did it so you can do the same yourself: Tailoring their website and products to meet these personas’ needs increased the success rate of their tool by 75% and increased Net Promoter Score® (NPS) by 1%. They had a few assumptions about who their users were, but no actual data to back them up: so they set up a simple survey on their homepage, and used the answers as a launchpad to build very basic user personas and run more in-depth research. To keep this practical, I’ll use a real-life example from Swiss-based company Smallpdf. A simple, no-frills example of a user personaĪ SIMPLE, NO-FRILLS EXAMPLE OF A USER PERSONA
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